Alex Cooper is talking about her fight with Alix Earle directly.
There had been rumours for months that there was animosity between the two influencers. On April 13, Cooper, 31, called out Earle, 25, by name in a TikTok, saying that she was generating “fake drama” to “distract” from other things going on in her life.
Cooper remarked in her video, “Hey girl, the passive-aggressive reposts, likes, and comments on things—I have to call you out here.” “You need to be clear and just say what you want to say about me.” There is no NDA. No one is stopping you. “Don’t hide behind other people; just say it yourself.”
A few days before, Earle had shared a TikTok video of another maker calling Cooper “so awful” for revealing people’s experiences when they are at their lowest.
A spokesperson for Earle did not react right away to PEOPLE’s request for comment.
When Earle’s podcast Hot Mess left Unwell, a media network that Cooper established and ran, in March 2025, rumours of a fight between the two online stars arose. (Earle was one of the first people to join the startup in 2023.)
Cooper talked about Earle’s departure on TikTok that month, saying, “Alix not being able to podcast has nothing to do with Unwell.” I don’t know why she can’t or what’s going on. Unwell gave her back all she owned, including her IP.
Earle told the Wall Street Journal two months later that her relationship with Unwell was “a little bit of a hot mess” behind the scenes.
In August, Earle made a comment on her TikTok site that raised eyebrows and seemed to hint at a possible conflict. When a fan begged her to “tell us what happened with Alex Cooper,” she replied, “How much time do you have?”
In her most recent video, Cooper said that Earle was making up a “fake narrative” about the fight.
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She said, “I know what happened, and so do you, so talk—unless the fake story you’re making up is a lot more interesting than the truth.” “I don’t have anything to hide about you and me.” I’m out unless you really have something to say. “This is over.”